Search engine optimization (SEO) is, “the practice of enhancing where a website appears in search results” (Hubspot).
Basically, a collection of factors (hundreds of them) that make your website become more visible to people who are searching for it on search engines like Google or Bing.
These search ranking factors are always changing. No one except those “on the inside” even knows what they all are. (Although Google has released an SEO starter guide).
We aren’t going to go through hundreds of search ranking factors in this article. But we’ll cover a few of the most important things you can do to get started.
Even putting these basic techniques into practice is more than most other practices do. So, you will be at an advantage when it comes to getting found in search results.
We’ve also linked our automated tool that you can use to check your online presence in less than a minute at the end of the article.
So where do we start?
