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You’re already busy running your practice, and now we’re telling you to keep up with online marketing?
Most clients find your practice online. You don’t have to make yourself available online. But if you don’t, you’ll lose clients to practices that are.
Building an online presence isn’t as hard as it sounds. Here are three basic ways to help clients find you online in 2018.
There’s a new change coming for your practice’s website in July of 2018. Sure, that’s still a way’s off, but you’ll want to be ready for this change early.
Your website speed on mobile devices will become a search ranking factor in Google’s search results.
Over half of all clients are now searching for your practice on a mobile device, like a smartphone. Because of this, slow-loading web pages might rank lower in search results.
Make sure your practice website is mobile-friendly. If it’s not, your search ranking might take a penalty.
You don’t want to end up ranking below another practice in search results.
In early 2016, PBS called healthcare hacking an “epidemic.”
The U.S. HHS estimated there was an average of four data breaches every week by March of 2016.
How can a therapy practice stay secure when data breaches happen so often?
You don’t need to be a technology expert to keep your online information safe. Here are a few basic steps you can take now to protect your practice in 2018.
By: Jim Rogers
How do you keep your practice safe in an online world?
Our businesses, finances, and many of our social interactions have gone digital.
People with malicious intentions have seen this move to digital. Some of them have used it to gather large amounts of private data.
But there are ways that web hosting companies (like TherapySites) use to protect your data while it’s traveling the web.
By: Jim Rogers
A successful practice depends on a steady stream of new clients. Attracting new clients can be difficult and not always intuitive.
Growing your practice in an area of high-competition is even more difficult.
Here are a few ways you can get the word out and attract a steady stream of new clients. Do these and you’ll be doing more than many other practices.
Does your website have them?
The gap between an average website and an excellent website isn’t usually obvious. And a clean, appealing design is only a small part of it. We’ve put together a process for evaluating our client websites. Here are six things we look for that separate the good from the great.
No matter how established you are in the offline world, you need an online presence. Despite this, 46% of small businesses report not having a website (Clutch).
You made the investment. Built a website and social media pages for your practice. But where do you go from there? Many companies aren’t sure and their online marketing efforts go by the wayside. Here are 8 of the most common marketing mistakes. And how you can avoid them.
It’s no secret that content is number-one when it comes to SEO success. If you get your content right, you’ve created a solid foundation to support all of your other SEO efforts. Ask yourself, are you producing quality content? Do you provide a reason for people to spend more than a few seconds reading your pages?
When designing your business’s website, there are a number of things to bear in mind when it comes to attracting clients, maximizing your SEO ranking, and giving your office a strong online presence.
