A therapist marketing agency helps mental health professionals reach new clients. It manages website design, paid advertising, social media, and other marketing channels to highlight your therapy services and make your practice easier to find online.

Digital marketing is important because it helps therapists improve their online visibility so that they appear when potential clients are searching for mental health services. It also helps build positive relationships with existing clients by creating opportunities for consistent engagement through social media posts, emails, and other digital communication.

TherapySites differs from other marketing agencies because we specialize in digital marketing for therapists. For example, we have industry-specific tools, such as online appointment scheduling and HIPAA-compliant emails.

Managing marketing yourself can be overwhelming, especially when you’re also running your therapy practice. A mental health marketing agency brings experience and expertise that most practices don’t have the time or resources to develop in-house.

To get started with TherapySites, book a consultation with us. One of our web presence advisors will meet with you to discuss your practice’s goals and recommend a marketing solution.

Yes, TherapySites is a full-service marketing agency. We offer services for website design, social media, local SEO, and more to help your practice improve online visibility and attract new clients.

Both TherapySites and Brighter Vision build websites for therapists. With either company, you get concierge onboarding to design and set up a new website tailored to your practice’s specific needs. The main difference is that TherapySites is an all-in-one digital marketing agency that goes beyond website design to expand your practice’s online visibility and help you reach new clients. We offer additional services that Brighter Vision does not, such as Facebook Advertising.

TherapySites doesn’t lock you into a subscription. You pay on a month-by-month basis. The exception is if you take advantage of a promotional offer that requires several months of service. For example, you might get a free website design if you commit to 2 months of website hosting. Contact TherapySites today to see what promotion we’re currently running.

Here are some of the features TherapySites’ therapist website designs include:

Mobile responsiveness, fast load speed, and other general website design principles apply across industries, but therapy websites have additional design considerations. Since therapists are healthcare professionals, they must follow HIPAA guidelines by having an HTTPS website that uses encryption to protect client information. Therapist websites typically also have online appointment scheduling for clients and educational resources about the practice’s area of focus.

Your therapist website should have several pages of content to establish your expertise in the mental health field. Here is some of the content we recommend:

Website design shapes the initial opinions prospective clients form about your therapy practice. If you have a modern, professional website with information about your services and background, website visitors feel more confident choosing you as their therapist.

Search engines favor user-friendly websites, so following web design best practices is already helping your therapy practice with SEO. For additional search optimization, consider on-page SEO, which looks at the content on your pages. You should be incorporating frequently searched mental health keywords into the text on your web pages so that search engines associate your practice with these searches and show you in their results.

Yes, TherapySites’ website design service can build a multi-practitioner website. You can create a page for each therapist in your practice that includes their photo, area of focus, certifications, and other qualifications.

Your website’s domain name should be representative of what you do, so it’s common to use your therapy practice’s name. If you have a long name, we recommend shortening it to make it easier for clients to remember. For example, if your name is Westchesterfield Counseling Services LLC, you might make your domain name something like "westchesterfieldcounseling.com". TherapySites can help you choose your practice’s domain name as a part of our website design service.

Yes, TherapySites’ website design service works with existing domain names. Once you sign up for the service, we will ask if you have an existing domain name you would like to use. If you say yes, we will send you instructions on how to make it work with our website editor. You don’t even have to transfer the domain name to TherapySites’ control. However, if you would like us to manage it for you, we can do so at no additional cost.

If you have an existing domain name, you retain ownership of it. TherapySites owns your domain name if we purchase it for you, but we can transfer ownership to you at any time for a small fee. In either case, you own any website content you add, and TherapySites owns any content we provide with the website. If you stop working with TherapySites, you keep your content, but you may no longer use TherapySites content.

TherapySites’ AI optimization service can improve your practice’s online visibility by putting you in front of prospective clients who use AI platforms to find mental health services. SEO on its own focuses on ranking for traditional search engines like Google, but AI optimization can extend your reach to appear in AI search responses.

No, TherapySites’ AI optimization service is not a standalone service. AIO is only available to customers who also purchase our SEO service. AIO takes the optimization strategies for traditional search engines in our SEO service and expands on them to help you appear for AI search platforms as well.

ChatGPT is a common AI platform for therapy-related searches, but Gemini, Claude, and Perplexity are also popular. Our AIO service optimizes your practice website to appear for all of these AI platforms.

AI search platforms use several factors to decide what to show in their responses. They tend to favor website content that:

A traditional search engine gives the user a list of websites related to their query, while an AI search platform combs through all of the websites that relate to the query and presents the user with a summary of the information.

Therapists can sell a variety of products with TherapySites’ e-store. Digital products might include:

Here are some of the benefits of having a therapy e-store:

Yes, you can sell your therapy e-store products to non-clients as well as clients. In fact, we recommend it because it helps you reach a broader audience of buyers and create a scalable revenue stream outside of therapy sessions.

You can tell clients about your practice’s e-store during therapy sessions. They may also come across the page naturally when they’re navigating your website. To reach non-clients, start selling your products on social media and other online marketplaces. TherapySites has a social media management service that can help you set up and manage the social media pages you’ll use to sell products.

There can be ethical concerns with selling products, especially to your therapy clients. Make sure you’re not pushing your clients to purchase your products. They should still receive the therapy services they’re paying for during their sessions, but you can promote your products as extra tools that might help them cope and manage their conditions outside of appointments. Additionally, you want to make it clear on your e-store that your products are for educational purposes only and are not a substitute for therapy.

There are three main costs associated with TherapySites’ Facebook Ads service:

TherapySites’ Facebook Ads service maintains HIPAA compliance by making sure not to mention personal information about therapy clients, such as their full names and images. One of the main ways to attract new clients is to show them proof of the quality care you provide, so we sometimes use testimonials or examples from past clients in your Facebook Ads. However, we always leave out any personal information that could be traced back to real people.

TherapySites will work with you to identify your practice’s ideal target audience. We will look at:

Facebook Ads and Instagram Ads operate similarly because Meta owns both social media platforms. You use Meta Ads Manager to manage ads on both platforms, which means you get the same granular audience targeting and the same bidding system to determine ad placement.

People use Google when they are actively searching for therapy services. Google users are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their mental health concern and encourage them to choose you as their therapist.

There are three main costs associated with our Google Ads service for therapists:

TherapySites is a Google Premier Partner, which is a status Google awards to its highest-performing advertisers. We not only have demonstrated experience with Google Ads, we also specialize specifically in the therapy industry. We know what keywords and ads perform best for therapists, so we know how to drive website traffic and appointment bookings for your practice.

Your practice website is the first place Google users go after seeing one of your ads. You want to make a positive first impression by having a professional, modern website that explains your services and credentials.That way, users feel confident choosing you as their therapist. To help you with this, TherapySites offer website design and Google Ads services you can bundle together.

Google offers several ad formats, but the most effective ones for therapists tend to be:

People use Google when they are actively searching for therapy services. Google users are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their mental health concern and encourage them to choose you as their provider.

The Master Profile feature of TherapySites’ reputation management service stores your practice’s most up-to-date information, such as your address, phone number, and website. When you make changes to any of your practice details, our system disseminates these changes across the various directory listings you have. This ensures that potential clients get the correct information about your practice without you having to manually update each directory profile.

Most people turn to online reviews when they’re choosing a therapy practice because they want to see real examples of clients who have been helped. Your profiles across Yelp, Google, and other online directories is where clients leave those reviews.

Mental health professionals should start with Google and Yelp because they are the most popular online directories and review sites across all sectors. Therapists should also create profiles for healthcare-specific directories, including:

Word-of-mouth still matters for healthcare practices, including therapy practices, but it has evolved into what is called eWOM, or electronic word-of-mouth. eWOM means therapy clients use online reviews from strangers like word-of-mouth recommendations to determine which therapy provider to choose. Even if someone gets a therapist recommendation from a family member or friend, they are likely still going to search that therapist online to verify that other clients have also had a good experience with them.

Google, ChatGPT, and other traditional and AI search platforms use your online reputation to determine your credibility. They look for online consensus, meaning they consider what the internet says about you across all of your directory profiles, client reviews, and other brand mentions. Using reputation management to maintain a positive online brand can show search platforms that you’re credible, helping you rank in traditional search results and appear in AI search responses.

TherapySites’ SEO service helps therapists like you optimize their practice website for every pillar of SEO, including:

TherapySites is a digital marketing agency for therapy practices. We have an SEO service that helps your practice rank in search results, but we also offer services for other marketing channels, including social media, paid advertising, and AI search. Unlike general agencies, we focus exclusively on the therapy industry, so we understand your practice’s unique marketing needs.

Google has a lot of SEO best practices for therapists, but one of the most important ones is E-E-A-T. This is an acronym that evaluates your website’s credibility and content quality. It stands for:

Local SEO is a type of SEO that helps you appear for location-based searches. It’s important if you have a physical location for client sessions or if you’re licensed to practice in certain states. TherapySites’ SEO service optimizes for local SEO by helping you add location keywords to your website and create your Google Business Profile.

SEO keywords are the phrases people type into search engines when they’re looking for therapy services. Using the right keywords on your website helps search engines understand what your pages are about and match them with relevant search queries. Part of TherapySites’ SEO service is keyword research, which helps you identify keywords that make sense for your services and location.

TherapySites’ secure emails and forms service comes with a library of pre-built form templates. There are general templates that apply to all healthcare professionals, such as intake forms, as well as ones specific to mental health professionals, such as PHQ-9 for depression and GAD-7 for anxiety. You can use the templates as-is or tweak them to better fit your needs.

Sending an email with TherapySite’s secure communication service is a simple five-step process:

You can communicate with anyone using TherapySites’ secure emails and forms service. For example, you can reach out to a client’s other healthcare providers to get their medical records or talk to a client’s insurance company to settle payment for an appointment. All of this should be done within the secure platform because you will be handling sensitive client information that’s subject to HIPAA guidelines.

You can use regular email to send appointment reminders or request client feedback. For any emails that discuss a client’s diagnosis, treatment, or other personal information, be sure to use an encrypted platform. You can play it safe by sending all emails through this platform.

Protected health information (PHI) is any health information that can identify an individual, including:

TherapySites has two levels to its social media management service. The level you choose determines how many social media posts you get per week. Social Media Premium comes with two Facebook posts and two Instagram posts per week. Social Media Elite increases that number to three weekly posts per platform and adds three weekly posts for Twitter/X.

TherapySites creates two or three weekly posts per platform depending on the social media management level you choose. However, you also get access to a social media calendar where you can add your own posts. You can repurpose the therapy-related content and graphics from our resource library in your posts or write new posts from scratch.

Here are some content ideas for your therapy practice’s social media pages:

Social media posts get published on your page. They’re free to create, and they appear in the feeds of your followers. Their purpose is to engage and educate your audience on topics related to your therapy practice. On the other hand, social media ads are paid promotions that market your therapy services. Unlike regular posts, ads can appear in the feeds of users who don’t follow your page.

Which social media platform(s) you use for your therapy practice should depend on who the target audience is for your services and what type of content you like to create. Here are some of the most popular social media platforms and their use cases:

You need a computer with a built-in camera and adequate internet connection to use TherapySites’ telecounseling platform. Aside from equipment, you also need a quiet, private space from which to host your therapy sessions. A room with a door is preferable so that you’re free from distractions.

TherapySites’ teletherapy service uses a payment processor to facilitate payments between therapists and their clients. You provide the payment processor with your bank account information. When a client pays for a session, the payment gets held for about a week before it’s deposited directly into your bank account.

There are many reasons clients might prefer telecounseling to in-person counseling, including:

Generally speaking, telecounseling is usually covered by Medicare and Medicaid as well as private insurance. However, coverage can vary by insurance provider or plan, state laws, and specific condition or treatment. Encourage your clients to research what their coverage is before beginning therapy to ensure any out-of-pocket costs align with their budget.

You can treat many mental health conditions with teletherapy, including: