Facebook Advertising
FACEBOOK SERVICE
Facebook Ads for therapists
Facebook is the most widely used social media platform, making it a helpful tool for finding new therapy clients. You can use it to build an online brand for your practice and educate users on taking care of their mental health.
Our Facebook Advertising service expands your reach on Facebook past organic posts on your practice’s page. We help you build ads that not only reach your followers, but also other Facebook users who might be interested in your therapy services.
Granular targeting
Use Facebook’s specific targeting options to find users who are most likely to be interested in your services.
Ad creation
Get two ads and a landing page with custom copy and images to stand out when users see you in their feeds.
Ongoing optimization
Refine your ad copy, landing page, and target audience on a monthly basis to ensure you keep getting new leads.
Budget management
Choose a monthly budget to meet your advertising goals, and let us handle allocating the funds to your ads.
Campaign tracking
Use a specific landing page and phone number to track how many new clients come from your ads.
Transparent reporting
Get reports showing website visitors, appointment bookings, and other metrics related to the performance of your ads.
FACEBOOK HIGHLIGHTS
Therapist Facebook Ads improve brand awareness and educate about mental health.
Wide audience
Advertise on the most popular social media platform to reach new potential clients.
Measurable results
Get detailed data on how your ads perform to determine exactly what works.
Visual interest
Add imagery to your ads to increase their chances of catching users’ attention.
Cost effectiveness
Start testing an ad campaign on Facebook for as little as a few dollars per day.
How much does TherapySites’ Facebook Ads service cost?
There are three main costs associated with TherapySites’ Facebook Ads service:
• $99 one-time fee: We set up your practice in our advertising tools and systems.
• $158 monthly management fee: We continue to run your ads and tweak them as needed.
• Monthly advertising spend: We use this budget to bid on your ad placements. You can allocate as much or as little as you want to Facebook Advertising, but a larger budget will get you more placements.
How does TherapySites maintain HIPAA compliance with Facebook Ads?
TherapySites’ Facebook Ads service maintains HIPAA compliance by making sure not to mention personal information about therapy clients, such as their full names and images. One of the main ways to attract new clients is to show them proof of the quality care you provide, so we sometimes use testimonials or examples from past clients in your Facebook Ads. However, we always leave out any personal information that could be traced back to real people.
How does TherapySites decide who to target with our Facebook Ads service?
TherapySites will work with you to identify your practice’s ideal target audience. We will look at:
• Demographics: Age, gender, income, occupation, education
• Interests: What products, services, topics, or activities they like
• Behaviors: How they spend their money, what they do in their free time
Facebook lets you get pretty granular with your target audience so that you can focus your marketing efforts on the users who are most likely to be interested in your therapy services.
How does Facebook Ads compare to Instagram Ads?
Facebook Ads and Instagram Ads operate similarly because Meta owns both social media platforms. You use Meta Ads Manager to manage ads on both platforms, which means you get the same granular audience targeting and the same bidding system to determine ad placement.
However, there are some differences in terms of ad type and target audience. Instagram has a younger user base, so you may want to use Instagram Ads instead of Facebook Ads if you have a young target audience for your therapy services. Additionally, Instagram Ads must include images or videos, while Facebook Ads give you the option to just use copy. That being said, Facebook Ads with visuals tend to perform better, so we recommend including them regardless.
TherapySites focuses on Facebook Ads with our social media advertising service. Contact us to determine if Facebook is the right advertising platform for your practice.
What is the difference between Facebook Ads and Google Ads?
People use Google when they are actively searching for therapy services. Google users are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their mental health concern and encourage them to choose you as their therapist.
On the flip side, people don’t turn to social media when they have an urgent mental health concern, so advertising on Facebook is unlikely to turn users into clients on the spot. Instead, your ads are educational, giving users information about your services so that you remain top of mind when they need care that falls within your specialty in the future.
Both Google Ads and Facebook Ads play an important role in building brand awareness for your therapy practice, which is why we recommend splitting your advertising budget between these channels. Contact TherapySites to see how we can help you with this through our paid advertising services.
RESOURCES
Digital marketing resources for therapists
Access newsletter issues, blog posts, webinars, and other free resources to support your practice growth.
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