Our free Directory Listings service helps promote our members’ businesses by submitting key information to our Directory Database, which is used by over 100 online directories to create listings.
Submitting to Directory Listings
Promoting Your Address, Even If You Don’t Think You Should
Most of our members have a physical location that clients/customers/clients come to. For such businesses, promotion works more or less the same whether they are running a Dentist office, Animal Hospital, Haberdashery or donut shop; as long as you say who you are, what you do and where you are, people can figure out how to come to you.
Using Google Trends to Stand Out From the Crowd
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
We’ve all done it – we Google ourselves to try and see what information comes up, or where our business website appears in search results. That’s good! It can help you to position yourself. But are you searching for the same terms a client will search for? Are you searching for both the specialization AND the location you serve? If you are that’s great, as it gives you a more realistic diagnostic of how effectively your Search Engine Optimization is working for you! — but now – do the pages on your website reflect the information gained from your searches?
SEO Does Not Stand For Slightly Eccentric Orangutans
Choosing the domain name for your website can be much like deciding on a name for your offspring. To help remove some of the pressure of this far-reaching decision, we would like to share some tips for obtaining the ideal domain name (website address) for your business.
Internet Futurism: Social Search
The second half of our Internet Futurism series will focus on the emerging technology of “Social Search.” Social search is the most significant change in the landscape of search since Google introduced the first generation of Page Rank more than a decade ago. Google won their dominance by creating an algorithmic search ranking system, and now they are reintroducing the human factor.
So what is social search? And why is it going to be so important?
Internet Futurism: Mobile Search
In last month’s article on Search Engine Dominance we talked about the ever-changing landscape of the search market and whether Google was still undisputed king of search. We found that Google still controls the vast majority of traditional search engine market share, but that the Bing and Yahoo! search conglomerate was still managing to offer some competition. We ended with a discussion of the new vistas appearing over the horizon for the search engine market: Mobile Search and Social Search.
Meta Keywords
A lot has been made of the “Meta Keywords” for a website. In the SEO department, we get asked a lot about how the Meta Keywords section should be written, what it does and how much impact it has.
Search Engine Market Share: Is Google Still King?
It has been more than 14 years since Google first made its appearance as a Stanford University Ph.D. research product. Like so many Silicon Valley giants it went from academic curiosity, to garage-start-up, to one of the most highly valued publicly traded companies in the world.