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Our businesses, finances, and many of our social interactions have gone digital. People with malicious intentions have seen this move to digital and have used it to gather large amounts of private data.
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
The Yellow Pages may be mostly a thing of the past, but online directories are a powerful resource for your practice. By listing your practice online, you can increase site traffic, and eventually even your client base. Making key information about your practice available online can only increase your exposure to new clients.
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
Some unpleasant things, like death and taxes, are certain. Others are less certain, but still more common than we’d like. One of these are bad reviews.
The second half of our Internet Futurism series will focus on the emerging technology of “Social Search.” Social search is the most significant change in the landscape of search since Google introduced the first generation of Page Rank more than a decade ago. Google won their dominance by creating an algorithmic search ranking system, and now they are reintroducing the human factor.
So what is social search? And why is it going to be so important?
It has been more than 14 years since Google first made its appearance as a Stanford University Ph.D. research product. Like so many Silicon Valley giants it went from academic curiosity, to garage-start-up, to one of the most highly valued publicly traded companies in the world.
