If you have read our other articles, you know already that your website will be discovered by Google and other search engines automatically. The website will then appear in a list of search results for terms that are in your site. Did you know that you can also get your site to be listed ahead of all of the others in Google and some other search engines, by bidding on ads using Google’s AdWords service? Your ad can be at the very top of results, the first seen of any listing, if you out-bid other advertisers.
Google AdWords: Is it for Me?
Choosing the domain name for your website can be much like deciding on a name for your offspring. To help remove some of the pressure of this far-reaching decision, we would like to share some tips for obtaining the ideal domain name (website address) for your business.
Internet Futurism: Social Search
The second half of our Internet Futurism series will focus on the emerging technology of “Social Search.” Social search is the most significant change in the landscape of search since Google introduced the first generation of Page Rank more than a decade ago. Google won their dominance by creating an algorithmic search ranking system, and now they are reintroducing the human factor.
So what is social search? And why is it going to be so important?
Internet Futurism: Mobile Search
In last month’s article on Search Engine Dominance we talked about the ever-changing landscape of the search market and whether Google was still undisputed king of search. We found that Google still controls the vast majority of traditional search engine market share, but that the Bing and Yahoo! search conglomerate was still managing to offer some competition. We ended with a discussion of the new vistas appearing over the horizon for the search engine market: Mobile Search and Social Search.
Meta Keywords
A lot has been made of the “Meta Keywords” for a website. In the SEO department, we get asked a lot about how the Meta Keywords section should be written, what it does and how much impact it has.
Creating A Multi-Practitioner Site
Does your practice have more than one health care professional? If you are using a single website to represent multiple professionals working at the same business, then your particular challenge is to present information about both the practice and the people involved in a way that is organized and easily understood by your website visitors. Here are two suggestions for methods that you might use:
Search Engine Market Share: Is Google Still King?
It has been more than 14 years since Google first made its appearance as a Stanford University Ph.D. research product. Like so many Silicon Valley giants it went from academic curiosity, to garage-start-up, to one of the most highly valued publicly traded companies in the world.
Your Friend, The Sidebar
Why I like sidebars:
As TherapySites’ Directory Listing Specialist, I spend a lot of time looking at different websites, getting our customers’ contact information, and creating listings with that information. One of the things I notice all too often is that many people don’t make best use of the sidebar, perhaps because they don’t understand how important a sidebar can be for Search Engine Optimization.
The idea of a sidebar may look like just a matter of having your contact information a few inches to the left or right, but it’s actually much more.
Become An SEO Top Gun By Creating Laser-Targeted Landing Pages
Welcome back to the TherapySites blog, everyone. This week, we’re turning our attention back to probably the most popular topic in any web-advice column: Search Engine Optimization.