You’re already busy running your practice, and now we’re telling you to keep up with online marketing?

Most clients find your practice online. You don’t have to make yourself available online. But if you don’t, you’ll lose clients to practices that are.

Building an online presence isn’t as hard as it sounds. Here are three basic ways to help clients find you online in 2018.

Build a Practice Website

A quality website makes clients more likely to contact your practice, and revisit your website in future.

There are many options when choosing a design for your practice website, but there are three things all websites should have.

Use Responsive Design

Most people will come to your website on a mobile device, like a smartphone. Older websites don’t load well on mobile devices. If clients can’t load your website on their smartphone, they might go somewhere else.

Create High-Quality Content

People use the web to solve problems. Build high-quality content on your website. Doing this will turn you into your clients’ go-to source when they have a problem to solve.

Prominent Practice Information

The purpose of a website is for clients to contact you. So make sure that your contact information (Name, Address, and Phone Number) is right at the top of the page.

Keep In Touch With Social Media

Social media helps you promote your practice to prospective clients, and keep in touch with existing ones.

You’ll need to decide which social media channel is best for your clients. If in doubt, build a Facebook page. It has the highest number of regular users. You can build a Facebook business page to share updates, links, and useful content.

You might also want to consider Twitter. It moves faster than Facebook and the users are more savvy and engaged.

“Therapists Near Me”

Have you ever done a search like “coffee near me”?

That’s called local search. And local search is one of the most common ways for clients to search for your practice.

Make sure your practice is ready by listing your practice on Google My Business. Once you’ve created a local listing for your practice, check it often. Especially for new reviews.

Encourage your clients to leave feedback, and respond to negative and positive reviews. Positive reviews improve your practice’s visibility. And increase the likelihood that prospective clients will contact your practice.

Time to Get Started

There’s no end to the combination of strategies you can use with online marketing. But these are three easy ways you can start building your online presence.

No time to do the strategies above on your own? Contact us for more information, so we can grow your practice. And you can focus on your clients.