Some time ago, I attended a seminar by GetListed.org, an organization dedicated to online Local searches. Most of the other attendees were interested in marketing efforts for their own businesses. I was in a unique position because my job is to be a marketing expert for your business.
The seminar’s central metaphor was that marketing is a journey, so, when looking to get somewhere, physically or metaphorically, do you want a Chauffeur or a Road Map?