With nearly half of the world’s population (4.9 billion users worldwide) using some form of social media, it has become imperative for marketers to consider social media platforms when developing their marketing strategies. They offer great opportunities to grow your audience, establish your brand, increase website traffic, and book new clients for your therapy practice.

Once you understand the nuances and idiosyncrasies of social media, you’ll discover immense benefits to including it into your marketing plans. Plus, you may even find yourself having fun creating content for these platforms. With that in mind, here are some pointers to consider for social media marketing that will get you headed in the right direction.

1. Tell Your Practice’s Story

When it comes to choosing a therapist, patients will generally lean towards someone they feel they are compatible with and can trust. This means it’s important to share your practice’s story as a means to build that relationship and earn their trust.

Your story doesn’t need to be complex, just sharing some insights about who you are as a person can go a long way. Talking about your expertise, background, and why you became a therapist will help paint a picture in a patient’s mind about who you are and show they can relate to you.

By sharing your story on your social media accounts’ ‘About’ Section, you can gain the trust of many potential clients and humanize yourself for your audience. This is an important aspect of promoting your practice and gaining new clients.

2. Target Your Audience

Social media marketing is one of the most effective platforms to drive bookings. When you build brand recognition within a trusted platform the resulting website traffic quickly converts to bookings.

Additionally, platforms like Facebook and Instagram have tools that allow you to advertise to specific audiences, which increases the likelihood that your intended audience sees your content. These tools let you narrow your audience by interests, age, location, and more.

You’ll be able to see the value of this in many ways. For example, if your practice is located in San Diego, you can narrow your targeted audience so that only people in the San Diego area can see your ads. This will positively impact the chances of your audience coming in for an appointment. You can even use social media platforms’ analytics to see which posts perform best with your audience.

3. Improve Your Website Traffic

Regularly posting on social media is a helpful way to remind people that your practice is available to help them. In fact, a lot of people will see your social media posts before even seeing your website. This creates a great opportunity to drive those social media users to your website, learn more about your practice, and book an appointment.

A great, quick way to get people to your site is to include a link to it in your social media bio. An even better way to get people there is to create enticing and original content that inspires people to want to learn more about your practice. Include a Call To Action (CTA) on some of your posts that link back to your website and make it easy for people to visit.

4. Advertise Your Services

While creativity is important for getting eyes on your pages, you need to make sure you are promoting your services as well. Ultimately, you’re advertising these services to your audience, so be sure to talk about the relevant information they may need to know that will get them in the door. Some things you should highlight would be:

Sales: Advertise new client specials or discount programs

New Modalities: Detail your latest offerings as your practice grows

Helpful Info: Teach your audience something about why your services are beneficial

Stats: Highlight new and interesting data relating to your practice

If you’re feeling overwhelmed or are unsure where to start, TherapySites can help you develop a social media marketing strategy designed specifically for your therapy practice. Our social media team is well-versed in the industry and understands the social media landscape, which makes us perfect for creating plans to take your practice to the next level.

5. Improve Your Customer Relations

Social media can be used as a quick and easy way to communicate with your audience and answer questions or concerns about your practice. Social media is generally seen as a less formal means of communication, so it is perfectly suited for tackling quick questions like hours of operation and your location.

Also, social media is a great place to monitor your practice’s reviews. It is key to show appreciation for positive reviews and address and resolve any negative reviews you may receive. It shows your audience that you care about their experience and want to make it exceptional.

6. Inform Your Audience

If you want to establish yourself as a credible authority in the therapy community, you need to educate your audience. Sharing industry breakthroughs and new research serves as a means to educate your audience and if you give your thoughts on why it is important, you will earn the respect of your followers and community.

Once you’ve proven yourself to be an expert in your field, more people will likely follow your social media pages, visit your website, and book appointments.

Conclusion

Creating social media content doesn’t need to be the daunting task some make it out to be. In fact, it can be a lot of fun. It grants you the opportunity to show off your personality, entertain your audience, and it can even grow your practice.

If you want to learn more information about how social media can benefit you, or if you want to get started on creating a marketing strategy today, visit TherapySites. You can focus on your clients, while we take the reins on the rest. Get started now.

About Us

TherapySites is a unique digital marketing service, specializing in website design for therapists. By combining our industry-specific expertise and deep experience with digital marketing, we offer practices an unparalleled way to build a high-ranking, easily-discoverable website that clients love.

We ensure client and practice growth with powerful websites, social media, reputation management, search engine solutions, and telemedicine. TherapySites even streamlines your practice’s time-heavy processes (client forms, scheduling etc.), so your staff can spend more time on important tasks.

For more information, or to see a demo, visit therapysites.com.