Social media might not seem vital, but research reveals that clients expect to engage with your business online. A study by Demi and Cooper Advertising and DC Interactive Group reveals that one-third of respondents use social media sites for health-related matters, and 41% say social media influences their choice of healthcare provider. The research is clear: Social media can help you promote your business, and if you’re not using it, you risk losing out to competitors that are. Here’s a brief guide to getting started on two of the most popular social networks, Facebook and Twitter.