Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
Expand your knowledge and grow your therapy practice with in-depth educational articles
Marketing , Search Engine Optimization , Uncategorized
January 9, 2017
Mobile Search and Client Growth
Marketing , Search Engine Optimization , Uncategorized
October 26, 2016
Website Features Every Therapist Should Have
Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in clients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Marketing , Search Engine Optimization , Uncategorized
September 15, 2016
How Online Directory Listings Can Help Your Practice
Online Directories for Therapists — What You Need to Know
The Yellow Pages may be mostly a thing of the past, but online directories are a powerful resource for your practice. By listing your practice online, you can increase site traffic, and eventually even your client base. Making key information about your practice available online can only increase your exposure to new clients.
Search Engine Optimization , Social Media and Blogging , Uncategorized
March 20, 2015
Getting Ahead in the Race: Cost-Effective Tips for a Winning Website
1.1 Trillion. This is the number of searches Google alone processes in a year. Of all these searches, millions are potential clients looking to find mental health professionals. In fact, 80% of Internet users have searched for health-related topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.
Since so many people are searching for help online, it is essential that you take control of your web presence and get your information in front of them. Think of getting to the top of Google (and other major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body, and prepare to go the distance. Once the race has begun, you are well on your way to the finish line and recording your personal best!
Editing , Marketing , Search Engine Optimization , Uncategorized
February 19, 2013
Submitting to Directory Listings
Our free Directory Listings service helps promote our members’ businesses by submitting key information to our Directory Database, which is used by over 100 online directories to create listings.
Marketing , Search Engine Optimization , Uncategorized
January 9, 2013
Promoting Your Address, Even If You Don’t Think You Should
Most of our members have a physical location that clients/customers/clients come to. For such businesses, promotion works more or less the same whether they are running a Dentist office, Animal Hospital, Haberdashery or donut shop; as long as you say who you are, what you do and where you are, people can figure out how to come to you.
Search Engine Optimization , Uncategorized
October 11, 2012
Using Google Trends to Stand Out From the Crowd
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
Search Engine Optimization , Uncategorized
February 14, 2012
SEO Does Not Stand For Slightly Eccentric Orangutans
Do you every wonder what it takes to show up on the first page of search results in a search engine? Maybe you have heard the term SEO and wondered “What do Slightly Eccentric Orangutans have to do with better rankings in search engine results for my website?”
Choosing the domain name for your website can be much like deciding on a name for your offspring. To help remove some of the pressure of this far-reaching decision, we would like to share some tips for obtaining the ideal domain name (website address) for your business.
Search Engine Optimization , Uncategorized
July 21, 2011
Internet Futurism: Social Search
The second half of our Internet Futurism series will focus on the emerging technology of “Social Search.” Social search is the most significant change in the landscape of search since Google introduced the first generation of Page Rank more than a decade ago. Google won their dominance by creating an algorithmic search ranking system, and now they are reintroducing the human factor.
So what is social search? And why is it going to be so important?