By: Melody Gandy-Bohr

Even a great website can’t help people if they can’t find it on search engines like Google. So how do you move your website to the top of results and get them to click?

There is one basic step you can take today to increase your website traffic and engagement. And you don’t have to be an SEO professional to do it.

Engaging title tags on all your website content is a great way to start building engagement. Here’s what you need to know about them.

What Is a Title Tag?

A title tag is an element of website code. You don’t normally see these tags, but they work in the background to provide search engines and visitors with information about your website.

The title tag for this article looks like this:

<title>TherapySites – How to Boost Your Google Ranking with Title Tags</title>

Title tags show up in search engines as that large line of blue text in search results. They help visitors know if your site is relevant to what they’re looking for and click if it is. Title tags also help search engines know how to rank your website in relation to what visitors are looking for.

Title Tags That Bring You More Traffic

If you don’t take time to create an engaging and accurate title tag for each page of content on your website, your website may take a penalty in search engine results.

For even better results, make sure to include a keyword in your title tag that relates to the content of the page. For example, if a page of content is about family counseling, then “family counseling” should be worked into the title. Generic tags are often ignored by visitors and search engines.

Title Tags That Get Read and Shared

Title tags don’t only show up at the top of the web browser window, but also as the title of shared posts on social media. Boring or generic title tags make it hard for other people to share your website content with others.

A good title tag includes enough information to accurately describe your website’s page. Place keywords near the beginning of the tag and end with your practice’s name. Keep title tags short, about 60 characters long, including spaces. A good title tag lets Google and visitors know exactly what the page is about. Make it something you would want to click on yourself.

There are many other elements that go into optimizing a website, but title tags are an important part. If you have questions about boosting your website’s online visibility or need some help getting started, contact us today to learn more about how our SEO services can help your practice.