If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
How Therapists Can Revamp Their Online Reviews and Listings
84% of people trust online reviews as much as a personal recommendation from a friend or family member. This includes reviews for therapy practices.
But monitoring reviews and directory listings can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews and listings, then use them to improve your online reputation
Learn to Boost Your Search Rankings in 5 Minutes or Less
Search engine optimization (SEO) is, “the practice of enhancing where a website appears in search results” (Hubspot).
Basically, a collection of factors (hundreds of them) that make your website become more visible to people who are searching for it on search engines like Google or Bing.
These search ranking factors are always changing. No one except those “on the inside” even knows what they all are. (Although Google has released an SEO starter guide).
We aren’t going to go through hundreds of search ranking factors in this article. But we’ll cover a few of the most important things you can do to get started.
Even putting these basic techniques into practice is more than most other practices do. So, you will be at an advantage when it comes to getting found in search results.
We’ve also linked our automated tool that you can use to check your online presence in less than a minute at the end of the article.
So where do we start?