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Online Reviews , Security , Social Media and Blogging January 27, 2020

Stay HIPAA Compliant While Marketing Your Practice

Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.

This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.

This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with clients while still protecting their privacy and your practice.

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Directories , Online Reviews , Search Engine Optimization , Websites October 31, 2019

How to Maximize Your SEO Results

You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.

Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.

Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.

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Mobile , Online Reviews , Search Engine Optimization , SEO , Social Media and Blogging September 14, 2019

The Therapist Marketing Playbook

In the past, many of your clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new practice online and use services such as search engines, mobile apps, social media, and online directories.

As a result, modern practices have caught on to the need for an online presence. Read on to see how your practice can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.

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Blogging , Content Marketing , Listings , Mobile , Online Reviews August 15, 2019

How Therapists Can Revamp Their Online Reviews and Listings

84% of people trust online reviews as much as a personal recommendation from a friend or family member. This includes reviews for therapy practices.

But monitoring reviews and directory listings can require a significant time commitment. Because of this, they can fall by the wayside. 

Read this article to learn how you can revamp your reviews and listings, then use them to improve your online reputation

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Content Marketing , Directories , email marketing , local seo , Marketing , Mobile , Online Reviews , ppc , referrals , Search Engine Optimization , Social Media and Blogging , Websites May 28, 2019

8 Off-Page Essentials for Marketing a Therapy Practice

As a website company, you might expect us to say that a cutting-edge website is the solution to every marketing problem.

To reach into the Field of Dreams playbook and say, “If you build it, they will come.”

But they won’t.

Now, this doesn’t mean that getting a website was not a valuable use of your time and money.

You need a website to succeed these days.

But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.

Before your website can help them, they have to be able to find it.

Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.

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Content Marketing , Mobile , Online Reviews , Search Engine Optimization , Social Media and Blogging , Websites April 30, 2019

Common Online Marketing Myths: “If You Build It They Will Come”

You built your website, sent out email announcements, and networked with other healthcare professionals about your practice.

And now you wait for the new clients to start calling and emailing to inquire about your services.

If you build it, they will come. Right?

Except that they don’t.

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Online Reviews , Uncategorized May 20, 2017

How to Handle Online Reviews

Chances are, your clients chose you as their therapist based on your web presence and online reviews. Business 2 Community, a leader in business and organizational thought leadership, says “90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations.” Read on to learn how to use online reviews – both good and bad – to build trust and win over new and existing clients.

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