If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
How Directory Listings Affect Therapy Practices
When people need to find a therapy practice, they don’t only search in Google. They also use online directories and listings related to therapy, counseling, and healthcare.
This doesn’t mean that it’s not necessary to invest in your website. A website will always be the foundation of your online presence. But it’s only one of many places clients come into contact with your practice online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Common Online Marketing Myths: “If You Build It They Will Come”
You built your website, sent out email announcements, and networked with other healthcare professionals about your practice.
And now you wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
3-Minute Guide to a Modern Website
Go Beyond an Online Business Card and Build an Effective Online Presence
These days clients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.
How Budget Web Design Actually Damages Your Practice
In today’s world, a website has become the face of a practice. If a potential client is interested in your practice, chances are excellent they’ll be viewing your website first. Hence, website design is serious business.
You need a seasoned marketing company to help your practice make the best first impression possible, preferably one with experience building websites for healthcare practices.
Budget web design may seem appealing but is likely to damage the online face of your business in the long-term.
What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for.
Mobile Search and Client Growth
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
Website Features Every Therapist Should Have
Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in clients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Internet Futurism: Mobile Search
In last month’s article on Search Engine Dominance we talked about the ever-changing landscape of the search market and whether Google was still undisputed king of search. We found that Google still controls the vast majority of traditional search engine market share, but that the Bing and Yahoo! search conglomerate was still managing to offer some competition. We ended with a discussion of the new vistas appearing over the horizon for the search engine market: Mobile Search and Social Search.