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Editing , Marketing , Search Engine Optimization , Uncategorized
February 19, 2013
Submitting to Directory Listings
Social Media and Blogging , Uncategorized
July 30, 2012
Your Second Career As A Writer: Advice On Blogging And Articles
You didn’t know you had another job, did you?
It might actually not be your second job, but your fifth or sixth, and while this writing gig may not generate direct income, it can help you bolster your marketing for your main career, and pay big dividends!
Marketing , Uncategorized
May 7, 2012
How to Deal With A Bad Review
Some unpleasant things, like death and taxes, are certain. Others are less certain, but still more common than we’d like. One of these are bad reviews.
Editing , Uncategorized
January 9, 2012
I Really Could Use A NAP
Admittedly, I would enjoy the standard use of the term ‘nap’ right about now, but here I refer to some industry jargon; a company’s NAP is…
Editing , Marketing , Uncategorized
December 27, 2011
What’s In A Name?
“A rose by any other name would smell as sweet”– even if you called it a daisy, “that swirly pink thing on the plant over there,” ros, rosa, roos or, in Indonesian, “bunga mawar.” However, if you were searching online for a dozen roses, it would really help if you knew you to call roses by name. Likewise, if you wanted to sell roses, it would really help if you advertised them by name.
Since you’re not promoting rose bouquets, but a service-oriented business, it helps to have a name. Since many of our customers are single-practitioner offices, many use their given name as their business name, but this may still lead to complications. For many of us, we get a name, we stick to it, and maybe we add some titles to it afterwards. But sometimes there are complexities and subtleties to consider.
Marketing , Uncategorized
November 2, 2011
Your (Google) Place In History
Update: Since the original posting of this article in 2011, Google has dramatically changed their process for creating listings for businesses. As a result of these changes, we are now unable to create listings for our customers in the Google Places directory. We still strongly urge all business owners to create listings in Google Places (or claim existing ones), and are here to assist you in that process!
Editing , Uncategorized
October 17, 2011
Quiet, Please! (Why We Discourage Autoplay Sounds On Websites)
Like photos, contact forms and maps, music and videos on your site can be great “enhancer” features. When placing music on a site, you have the option as to whether to have the website automatically play the music, or play the music only when the user clicks the “play” button.
While you should always be looking for ways to make your site more dynamic and engaging, it’s important to be mindful of changes that might provoke a negative reaction. Sometimes, what seems like a good idea at first turns out to be counterproductive. Consider, for instance, some arguments against autoplaying music…
Editing , Uncategorized
August 15, 2011
Questioning Your Website Content: Getting Back to Basics
I’ve noticed on a few occasions that the customers who don’t have basic contact information on their websites are often the ones pointing out that they don’t get contacted very much.
When put that way, this problem might seem self-explanatory, but often we find ourselves reminding our customers the importance of starting from the basic and most important information.
Editing , Uncategorized
May 16, 2011
The Importance Of Proofreading Your Site
I look at a lot of websites and often see simple mistakes that would be easily avoided if the creator simply proofread the site before putting it online.
Editing , Uncategorized
May 2, 2011
Your Friend, The Sidebar
Why I like sidebars:
As TherapySites’ Directory Listing Specialist, I spend a lot of time looking at different websites, getting our customers’ contact information, and creating listings with that information. One of the things I notice all too often is that many people don’t make best use of the sidebar, perhaps because they don’t understand how important a sidebar can be for Search Engine Optimization.
The idea of a sidebar may look like just a matter of having your contact information a few inches to the left or right, but it’s actually much more.