The keys to successfully marketing your therapy practice online are all available through TherapySites.com and the team of website and marketing professionals that stand behind our products, offering support when you need it.

Today, we will take a look at a few essential elements that will enhance your online presence and maximize your therapy practice’s potential. 

We’ll explore four solutions to help your practice online: 

• Selling products through your own E-store
• Using Facebook Advertising to your best advantage
• Incorporating secure emails and forms on your website
• Offering telehealth options for your patients

E-Store

Selling products online not only generates increased revenues through sales, it increases your overall client reach.

Before you set up an e-store, consider establishing social media accounts. E-stores that can have a social media presence get 32% more sales than stores without one. Research shows that 74% of Facebook users have found new products this way and 75% of Instagram users have visited a store and/or made a purchase after seeing an ad on Instagram.

You can add a store to an existing website or an existing social media account. To make your sales more enticing, you can add discounts and gift coupons, offer zero transaction fees, flexible shipping terms and mobile apps. You can arrange for payments to be made simply with platforms such as PayPal, with payment records automatically synchronizing with real-time point-of-sale transactions.

Your catalog of available goods can include both products and services. Products might include physical items that your patients may need or digital conveniences such as e-books and video tutorials. Services available in your store also could include therapy sessions scheduled through our online booking service.TherapySites will  host your digital items, handle delivery and protect download links for you. 

Behind the scenes, you can manage your e-store with a simple one-stop website dashboard where you can manage inventory, order supplies, adjust pricing and receive payment. 

And you can personalize your e-store by adjusting image size and aspect ratio, altering product page layout, changing category names and positions and creating image gallery thumbnails. With so many variables to choose from, you have the opportunity to make your e-store your own, one that is easily recognizable by your patients as yours.

Reach even more clients with targeted ads on Facebook

Ads on Facebook are seen by a substantial number of people. And Facebook is used frequently by Facebook account holders. Roughly 74 percent of Facebook users log into their account every day.

Research shows that 15% of social media users in the United States shop on Facebook. The average Facebook user clicks on 11 ads per month.

TherapySites will help you tailor an ad campaign that will yield the best results for your practice. The process starts by identifying your target audience. Then a monthly ad campaign that includes copy and images for two display ads plus a landing page is created. TherapySites will deliver your ads and track their performance. 

To ensure that your ads perform well, we  use industry best practices and proven success strategies. For example, images in ads do better when people are pictured with the product or services being offered for sale, rather than using images of the product alone.

When creating ads, avoid clutter, and don’t usingoo much text can overwhelm or confuse readers. Aim for one focal point in each ad so the message is unmistakably clear.  Use visual cues that tie the ad together. Visual details should subtly convey a consistent message that people recognize instantly.  TherapySites will create 2 ads for you every month your campaign is running utilizing these best practices.

Secure emails and forms

As a healthcare professional providing therapy services, you’ll regularly be entrusted with protected health information (PHI). Subject to HIPAA regulations, this type of information must be kept secure and confidential.

Secure forms, electronic signatures and encrypted email platforms can be integrated directly into your website to safeguard PHI. 

Converting your forms from paper to electronic form has benefits beyond HIPAA compliance. It enables patients to fill out forms in advance of their office appointments, allows for electronic archiving, and saves time for your office staff. 

Forms and emails can be accessible on any device, including mobile phones and tablets, providing an additional convenience for your patients. 

You can opt to continue using the forms already in use at your practice and/or you can choose from a suite of forms available to our subscribers.  TherapySites offers forms for appointment requests, new client questionnaires, file transfers and experience surveys. 

Telehealth

Telehealth, a burgeoning method of providing healthcare services, is expected to continue to rise in prevalence. By 2025, the telehealth market is projected to surpass a valuation of $64 billion.

Communicating with patients via telecommunications technology provides convenience and greater access to mental health services, most notably in rural and underserved areas. It is also a good way to help patients transition from in-patient services. 

For therapists, telecounseling makes it easier to reschedule appointments, fill schedule gaps created by cancellations, and increase practice efficiency and revenues. It also allows for increased continuity of care should patients relocate. And therapists have the flexibility of providing services from their offices or from alternative locations.

Get Started

Ready to embark on a journey that will lead to an optimized website, web presence and increased revenues for your therapy practice? The tools to achieve maximum marketability are clearly available. Open an E-store and sell your services and products. Use Facebook advertising to reach and convert potential patients. Build secure emails and forms into your website to protect privacy and streamline paperwork. And take advantage of the benefits of practicing telehealth for managed growth. Take the next step today!