As a website company, you might expect us to say that a cutting-edge website is the solution to every marketing problem.

To reach into the Field of Dreams playbook and say, “If you build it, they will come.”

But they won’t.

Now, this doesn’t mean that getting a website was not a valuable use of your time and money.

You need a website to succeed these days.

But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.

Before your website can help them, they have to be able to find it.

Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.

Directories

Many of your leads will come from the people who found you on a counselor directory. The fact that they’re searching for you shows that they have a high intention of following through on your services.

If you’re a Tele-Counseling client, you have the ability to make an entry in the WeCounsel Directory.

Social Media

Your social media page can help you build a large network of clients and referrals. It can also build trust and connection with your followers. One way to do this is through helpful content relevant to their lives and your services.

When people need to find a therapist, they will often ask for a recommendation. Facebook’s recommendation feature makes this easy and posts the request to their friends.

Email List

An email list is often reported to be the most valuable asset that any business can have. You can use an email list to send helpful content to your clients. This keeps you connected between sessions and updated via a newsletter.

Referrals

Build connections with other therapists and wellness workers to expand your professional network. Many of them are happy to refer people to you if you specialize in something they don’t or can’t make the schedule.

Search Engine Optimization

Search engine optimization (SEO) is a collection of techniques that helps you rank higher in search results. These work to drive more traffic to your website.

SEO involves a combination of keywords, content, backlinks, and back-end code. You can learn more about SEO here or ask about SEO Boost.

Word of Mouth

Even with modern technology, people will still tell others about a good experience. But online reviews are the new word-of-mouth. In fact, 75% of people trust online reviews as much as a personal recommendation. Take advantage of this fact by learning more about listings management.

Paid Ads

Paid ads, or pay-per-click (PPC) ads, are the ads that appear at the top of Google search results. The advantage of PPC ads is that you are only charged for the ad when someone clicks it. And it’s only displayed when people are searching for a related keyword.

PPC ads can be a powerful supplement to SEO. You can use them to get instant exposure while your organic SEO efforts are gaining traction.

Media

Videos almost always increase engagement and conversion rates. They are also easy to repurpose. You can use videos on all your marketing channels. The most popular channels are a website, YouTube channel, and social media pages.

You don’t need fancy equipment or an expensive video crew, either. A smartphone and a well-lit area are enough to get started. If you’ve never made a video before, you can do a few practice videos first. You don’t have to post it until you create a video you’re happy with

To Sum It Up

Now you are familiar with the most effective off-page marketing methods. You can use these to drive more traffic to your website. Put these strategies into place one at a time and see which of them prove to be most effective for you. (Be sure to ask clients “how did you find me?” during your first conversation.)

If you have questions about these strategies or would like to save time by using our services to market your practice online, contact TherapySites today. We’d be more than glad to help.