Live video streams are the latest medium for small businesses that want to harness a larger audience and gain new clients. Despite its relative newness in the social media world, video streaming is already proving effective. Not only are live videos versatile, they also showcase open and honest communication, which is so strongly preferred in modern marketing. Below are a few ways you can employ live streaming to connect on a deeper level with both current and potential clients.

Create a Video Series

This kind of video streaming project is especially effective because it draws your viewers in repeatedly. They have a chance to get to know you and your business a little better each time they watch. The key is to carefully select a topic your viewers want to know about. You may need to do some research into the performance of past blog posts to determine what is most popular. Then, you can harness new viewers, subscribers and social media followers by delving deep into this topic in segments.

Host One-on-One Chats

Another unique way of connecting with your clients is by offering one-on-one video sessions. This gives a rare opportunity for clients to voice their personal questions and issues in a direct format. Whether conducted via Facebook Live, Periscope or another platform, one-on-one sessions show your clients you are committed to your business and available to them in real-time. Speaking one-on-one with a real person can help reduce the anxiety clients may have about what you are offering them.

Hold a Q&A Session

Especially useful for those who host retreats, online programs or any event that would generate questions among your followers, live Q&A sessions are the quickest and easiest way to introduce clarity. You won’t reach everyone by only answering questions on a section of your website. Q&A sessions bring the answers right to potential clients who are on the fence about joining a program. Rather than trudging through piles of emails that ask the same questions, host a Q&A to clear the air to all those who are interested.

Conduct Interviews

Interviews are a fun way to show how you’ve helped past clients through difficult problems. Viewers can see how these people overcame the same struggles they are going through, gaining perspective into the client’s side of your business. In addition, interviews are the perfect platform for picking the brains of experts in your field. When executed well, this kind of video streaming serves as free, high-quality information to engage viewers. Once complete, you can have your interview permanently posted on social media to welcome new visitors and break the ice.

Cover an Event

If you’re having trouble generating your own content, you can serve as a temporary platform for another brand’s content. For example, if a well-known professional in your industry is hosting an event that is relevant to your audience, offer to film a livestream of the event. By doing this just once a year, you are providing unique content to your clients with little effort on your part. In addition, you build a bridge for future projects with that professional and may gain more exposure through their audience. Building partnerships with other complementary businesses can help you create a network from which helpful ideas can be shared.

With these ideas in mind, you are ready to launch a video streaming project to promote your business and increase trust among current and potential clients. If it seems overwhelming, try to focus on just one of these methods for utilizing video. Measure the response of your audience to determine which methods are most impactful for your business.