The way people seek mental health services has dramatically changed in the past few years. Online searches for counseling have skyrocketed, increasing 124% in just 3 years.1 And, with 59% of people saying they would use telehealth services for mental health,2 digital marketing for therapists is not only critical to gaining more clients but also to keeping existing ones.
Here’s Where the Therapy Industry is Headed:
40%
of mental health appointments were conducted online in 20203
50%
of people with mental health issues go online to learn about their condition4
80%
of preliminary research done on a therapist is conducted online5
#1 Attract profitable clients with an optimized online presence
Getting your practice online is easy; getting it online in an impactful way can be difficult, especially when it comes to getting found by local clients. When clients search for therapy services in your area, your website appearing on the first page of their search results (a page 75% of people don’t go past6) is vital to your online success.
Pre-designed, industry-specific website templates like TherapySites are expertly tailored to Google’s search engine, so your practice can instantly rank higher on Google. In a matter of no time, you can attract more clients for your most profitable services, stand out from competition and even maximize your credibility with free SEO content. All without your practice having to lift a finger.
#2 Get booked 24/7 with online appointment capabilities
Did you know 77% of clients say the ability to make/cancel appointments online is important to them?7 Online appointments not only allow clients to book anytime they want, therefore increasing your overall bookings, but also gives valuable time back to your staff, so they can continue in-office operations uninterrupted.
A customizable therapist website can offer your clients an easy, accessible way to book and modify appointments online, without your staff having to interfere. Once an appointment is scheduled, it will automatically be added to your practice calendar, and, if someone cancels, the empty slot will be filled with someone from your waitlist.
#3 Eliminate unnecessary front-office calls with website FAQs
If a client calls with a question, it usually takes your staff a few minutes to answer. The more clients you have, the more time you spend answering questions and less time growing your practice.
Adding frequently asked questions to your practice website can reduce front-office call volume, allowing your staff to focus on what matters most, a better client experience. Therapy website builders like TherapySites allow practices to ‘quick-add’ any questions they commonly answer, and even choose from a selection of pre-made questions.
#4 Enhance the client experience to attract more clients
The process of filing an insurance claim, whether it be an out-of-network claim or a reimbursement request, can be frustrating for your clients. Offering a way to complete the entire claims process in one spot enhances the client experience, and helps you stand out from competition.
TherapySites simplifies the insurance claim process. Your clients will be able to submit claims for family members, submit multiple claims at once, receive reimbursements, get up-to-date claim notifications, and more.
#5 Track your client acquisition to boost your success
Once your practice starts receiving more inquiries and appointments from your new website, you’ll need something to track it with. The right tool can help you measure success over any period of time and continuously optimize your marketing plan.
Customizable websites make success management easy by using intuitive analytics dashboards. These dashboards break down the most important data for client and practice growth, so you know exactly where you need to adjust for maximum success.
Conclusion
Digital marketing for therapists can feel like a monumental task, especially when you have clients to focus on. Customizable website builders can make the transition online easy, affordable, and most importantly, done in the right way – which can save your practice insurmountable time and marketing dollars.
Robust digital marketing services like TherapySites allow your practice to have all your online marketing efforts under one roof, so you can succeed in one place (from pre-designed templates and SEO content to online booking and client acquisition success management).
About Us
TherapySites is a unique digital marketing service, specializing in website design for therapists. By combining our industry-specific expertise and deep experience with digital marketing, we offer practices an unparalleled way to build a high-ranking, easily-discoverable website that clients love.
We ensure client and practice growth with powerful websites, social media, reputation management, search engine solutions, and telemedicine. TherapySites even streamlines your practice’s time-heavy processes (client forms, scheduling etc.), so your staff can spend more time on important tasks.
For more information, or to see a demo, visit therapysites.com.
Sources
1 https://www.opena3ccessgovernment.org/the-future-of-therapy-online-counselling-searches-increase-by-124/95498/
2 https://www.very3wellmind.com/americans-turn-to-online-therapy-for-strength-5085208
3 https://www.k3ff.org/coronavirus-covid-19/issue-brief/telehealth-has-played-an-outsized-role-meeting-mental-health-needsduring-the-covid-19-pandemic/
4 https://bmcps3ychiatry.biomedcentral.com/articles/10.1186/s12888-016-0952-0
5 https://psyc3hiatry.org/news-room/news-releases/new-nationwide-poll-shows-an-increased-popularity
6 https://www.for3bes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-contentcreation/?sh=495ebcc22aa3
7 https://financ3esonline.com/appointment-scheduling-statistics
