No matter how established you are in the offline world, you need an online presence. Despite this, 46% of small businesses report not having a website (Clutch).
Websites
September 28, 2017
3 Myths About Websites and Why They’re Wrong
Marketing , Social Media and Blogging
August 10, 2017
Do You Make These 8 Online Marketing Mistakes?
You made the investment. Built a website and social media pages for your practice. But where do you go from there? Many companies aren’t sure and their online marketing efforts go by the wayside. Here are 8 of the most common marketing mistakes. And how you can avoid them.
Search Engine Optimization
July 31, 2017
3 Easy Steps to Better SEO
Content
It’s no secret that content is number-one when it comes to SEO success. If you get your content right, you’ve created a solid foundation to support all of your other SEO efforts. Ask yourself, are you producing quality content? Do you provide a reason for people to spend more than a few seconds reading your pages?
When designing your business’s website, there are a number of things to bear in mind when it comes to attracting clients, maximizing your SEO ranking, and giving your office a strong online presence.
Social Media and Blogging , Uncategorized
May 29, 2017
The Dos and Don’ts of Facebook
Facebook is definitely king when it comes to social media. Touting 1.23 billion average daily users and 1.74 billion monthly mobile users, Facebook is the place to make your social mark. But what are the rules when you’re trying to engage your clients on this social media mogul? Learn the dos and don’ts of Facebook to shed the right light on your business.
Online Reviews , Uncategorized
May 20, 2017
How to Handle Online Reviews
Chances are, your clients chose you as their therapist based on your web presence and online reviews. Business 2 Community, a leader in business and organizational thought leadership, says “90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations.” Read on to learn how to use online reviews – both good and bad – to build trust and win over new and existing clients.
Computer Basics , Marketing , Networking , Social Media and Blogging , Uncategorized , Websites
April 17, 2017
Three Basic Steps to Secure Your Business
Cybersecurity: Three Basic Steps to Secure Your Business
With the dawn of the Internet, it’s more important than ever to keep your therapy practice safe from cyberattacks. Implement these three basic steps to help you keep your information safe from prying eyes.
Marketing , Social Media and Blogging , Uncategorized , Websites
April 2, 2017
Make Twitter Work for You
Make Twitter Work for You
Like all social media platforms, Twitter has its own rules and acceptable practices. If you want Twitter to work for you, you have to fly high and tweet often. But it’s not as difficult as you might think. Use these helpful tips to help you tweet your way to the most followers on Twitter.
Marketing , Search Engine Optimization , Uncategorized
March 31, 2017
Search Engine Marketing in 2017
Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Uncategorized , Websites
March 13, 2017
Responsive or Bust: Why Your Practice Website Must Be Mobile-Friendly
It’s indisputable that any small business needs a website in 2017. After all, more than 3.5 billion people currently use the internet, and your website acts as a digital business card that’s open 24 hours a day, 7 days a week. If you want to be visible where your potential clients are spending their time, having a website is a no-brainer.
One key to ensuring that your website helps build your business, however, is that it’s designed responsively.
