(866) 597-2674
Expand your knowledge and grow your therapy practice with in-depth educational articles
You didn’t know you had another job, did you?
It might actually not be your second job, but your fifth or sixth, and while this writing gig may not generate direct income, it can help you bolster your marketing for your main career, and pay big dividends!
When you sign up for a domain or start researching your domain, one thing becomes quickly clear; your domain name matters and having a keyword in your domain is often an aspect of Search Engine Optimization (SEO).
Some unpleasant things, like death and taxes, are certain. Others are less certain, but still more common than we’d like. One of these are bad reviews.
Displaying Content for Mobile Browsers
I’ve been seeing a lot of inquiries into mobile-friendly/mobile-optimized sites recently, so I’d like to establish our stance towards mobile browsing. The short of it is this: By most standards, our sites are mobile-friendly, and providing a dedicated mobile page (referred to by some in the tech community as “mobile optimization”) is becoming a progressively less attractive avenue for website designers to pursue.
Do you every wonder what it takes to show up on the first page of search results in a search engine? Maybe you have heard the term SEO and wondered “What do Slightly Eccentric Orangutans have to do with better rankings in search engine results for my website?”
Admittedly, I would enjoy the standard use of the term ‘nap’ right about now, but here I refer to some industry jargon; a company’s NAP is…
“A rose by any other name would smell as sweet”– even if you called it a daisy, “that swirly pink thing on the plant over there,” ros, rosa, roos or, in Indonesian, “bunga mawar.” However, if you were searching online for a dozen roses, it would really help if you knew you to call roses by name. Likewise, if you wanted to sell roses, it would really help if you advertised them by name.
Since you’re not promoting rose bouquets, but a service-oriented business, it helps to have a name. Since many of our customers are single-practitioner offices, many use their given name as their business name, but this may still lead to complications. For many of us, we get a name, we stick to it, and maybe we add some titles to it afterwards. But sometimes there are complexities and subtleties to consider.
Security and Your Computer
Protecting your computer from viruses and other malware (malicious software) is absolutely essential if your computer is ever connected to the Internet. Luckily, there are a few simple behaviors you can engage in as a citizen of the Internet to help protect yourself, and there are a number of excellent free options for antivirus software that can help protect your computer and keep your mind at ease!
Update: Since the original posting of this article in 2011, Google has dramatically changed their process for creating listings for businesses. As a result of these changes, we are now unable to create listings for our customers in the Google Places directory. We still strongly urge all business owners to create listings in Google Places (or claim existing ones), and are here to assist you in that process!
Like photos, contact forms and maps, music and videos on your site can be great “enhancer” features. When placing music on a site, you have the option as to whether to have the website automatically play the music, or play the music only when the user clicks the “play” button.
While you should always be looking for ways to make your site more dynamic and engaging, it’s important to be mindful of changes that might provoke a negative reaction. Sometimes, what seems like a good idea at first turns out to be counterproductive. Consider, for instance, some arguments against autoplaying music…
