Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Expand your knowledge and grow your therapy practice with in-depth educational articles
Marketing , Search Engine Optimization , Uncategorized
March 31, 2017
Search Engine Marketing in 2017
Uncategorized , Websites
March 13, 2017
Responsive or Bust: Why Your Practice Website Must Be Mobile-Friendly
It’s indisputable that any small business needs a website in 2017. After all, more than 3.5 billion people currently use the internet, and your website acts as a digital business card that’s open 24 hours a day, 7 days a week. If you want to be visible where your potential clients are spending their time, having a website is a no-brainer.
One key to ensuring that your website helps build your business, however, is that it’s designed responsively.
Marketing , Search Engine Optimization , Uncategorized , Websites
February 10, 2017
Your Quickstart Guide to Website Stats
Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.
Social Media and Blogging , Uncategorized
January 24, 2017
Video Streaming For Your Business
Live video streams are the latest medium for small businesses that want to harness a larger audience and gain new clients. Despite its relative newness in the social media world, video streaming is already proving effective. Not only are live videos versatile, they also showcase open and honest communication, which is so strongly preferred in modern marketing. Below are a few ways you can employ live streaming to connect on a deeper level with both current and potential clients.
Marketing , Search Engine Optimization , Uncategorized
January 9, 2017
Mobile Search and Client Growth
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
Uncategorized , Websites
December 14, 2016
Why Do I Need a Website?
If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.
Social Media and Blogging , Uncategorized
December 1, 2016
Social Media Marketing 101
Social media might not seem vital, but research reveals that clients expect to engage with your business online. A study by Demi and Cooper Advertising and DC Interactive Group reveals that one-third of respondents use social media sites for health-related matters, and 41% say social media influences their choice of healthcare provider. The research is clear: Social media can help you promote your business, and if you’re not using it, you risk losing out to competitors that are. Here’s a brief guide to getting started on two of the most popular social networks, Facebook and Twitter.
Marketing , Networking , Uncategorized
November 16, 2016
Networking Strategies for Therapists
Learn How to Network On and Offline
While your work should always speak for itself, we have to face the fact that networking has become an essential part of advancing any business, especially therapy. Building strong relationships with your clientele in the hopes of getting referrals is what really drives your practice. A referral from a friend or family member is 50 times more likely to sway a consumer’s purchasing decision. If you can’t make a good first impression with your clients, it’s going to be difficult to market your services successfully, no matter how you choose to do it. Learn how therapists can network both online and offline to boost their business and gain the exposure they need.
Marketing , Search Engine Optimization , Uncategorized
October 26, 2016
Website Features Every Therapist Should Have
Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in clients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Marketing , Social Media and Blogging , Uncategorized
October 12, 2016
Social Media Marketing for Therapists
From Facebook to Twitter, discover how your social media
presence is important for attracting clients.
As a therapist, your social media presence may not seem important, but it certainly should be. Just having a professional website isn’t enough anymore. After all, as of 2016, about 78% of Americans have a social media profile. If you aren’t taking advantage of all that social media has to offer, then you are missing out when it comes to drawing in new clients.