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Expand your knowledge and grow your therapy practice with in-depth educational articles
The Yellow Pages may be mostly a thing of the past, but online directories are a powerful resource for your practice. By listing your practice online, you can increase site traffic, and eventually even your client base. Making key information about your practice available online can only increase your exposure to new clients.
1.1 Trillion. This is the number of searches Google alone processes in a year. Of all these searches, millions are potential clients looking to find mental health professionals. In fact, 80% of Internet users have searched for health-related topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.
Since so many people are searching for help online, it is essential that you take control of your web presence and get your information in front of them. Think of getting to the top of Google (and other major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body, and prepare to go the distance. Once the race has begun, you are well on your way to the finish line and recording your personal best!
Looking for a cost effective and simple way to grow your practice? Social media is continuing to grow in popularity – and it doesn’t seem like the trend is going to end anytime soon. You already know how important it is to ‘connect’ with your clients, but maybe you don’t quite know HOW you effectively do this through Facebook, Twitter, LinkedIn – or any of the other channels out there.
There are endless social media resources available to you! With just 30 minutes a day focusing your attention to your online social media users and using these simple tips, you can build your online reputation.
Here are a few of our favorite tips.
Let’s say you went to a conference to determine what company you want to buy your office supplies/ uniform/ important business-related-item from. You met a lot of people and got their contact information, and when you came home, you sorted out the various materials they provided to decide who you want to do business with. What you’ve been given includes…
Some time ago, I attended a seminar by GetListed.org, an organization dedicated to online Local searches. Most of the other attendees were interested in marketing efforts for their own businesses. I was in a unique position because my job is to be a marketing expert for your business.
The seminar’s central metaphor was that marketing is a journey, so, when looking to get somewhere, physically or metaphorically, do you want a Chauffeur or a Road Map?
Our free Directory Listings service helps promote our members’ businesses by submitting key information to our Directory Database, which is used by over 100 online directories to create listings.
Most of our members have a physical location that clients/customers/clients come to. For such businesses, promotion works more or less the same whether they are running a Dentist office, Animal Hospital, Haberdashery or donut shop; as long as you say who you are, what you do and where you are, people can figure out how to come to you.
This Above All, to Thine Own Self Be True”
– Shakespeare
TherapySites provides you with a website straight out of the box. This includes a clean and easy to use design, forms (and option to replace those with your own), maps, and even pre-written pages for all the content we’ve found vital for TherapySites practitioners. This content is deliberately written to the average of the average, made to broadly cover the scope of a TherapySites practice. And while it’s a great start, it is no substitute for content that is tailored to exactly where you are and what you do!
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
You didn’t know you had another job, did you?
It might actually not be your second job, but your fifth or sixth, and while this writing gig may not generate direct income, it can help you bolster your marketing for your main career, and pay big dividends!
