Keep your visitors engaged with fresh blog content. It’s the best way to improve your online presence and stay connected with your clients.

But how do you know what topics will interest them?

If you’re struggling with what to write about, here are five popular topics you can use. Jump-start your blog and get more engagement, loyalty, and retention.

Relationships and Commitment

Relationships and commitment are topics that always interest people no matter the format.

Out of the top 10 psychology and mental health topics that appeared on the World of Psychology in 2015, the No. 2 blog post was “What Is Commitment Phobia & Relationship Anxiety?” while the No. 3 was “Surprising Differences Between Lonely Women and Lonely Men.”

Overcoming Obstacles

There is great power in great storytelling. Every human life is really, at the core, a story. And clients will be able to relate to your blog more if they feel they are reading content that is personal.

Sharing your own struggles is one way to form a connection with your client base through your blog. Or share a story of someone else you know (with permission) if you don’t feel comfortable talking about yourself.

Narcissism

Narcissism is also a hot topic among mental health professionals of all types. More people want to identify narcissists in their lives. Content on this topic has become some of the most popular in the mental health sphere.

Book Reviews

Reviewing publications is a great way to provide relevant content to your clients. It makes it clear to them that you engage with new developments and offers them an expert’s view.

This is also a great way to cross-promote and link to other professionals. This adds credibility, honesty, and transparency to your practice.

Any Type of List Post

Lists posts (like this one) are shareable. Readers can scan the information, which makes them the most likely to get shared with others.

It is important to that the content is still engaging and factual. Refrain from making these posts ‘click-bait.’ Use this fun and engaging format to catch the attention of your clients.

The Importance of Blogging

It is important to remember that blogging is an invaluable tool to use in your marketing efforts.

A well-optimized blog with relevant topics will allow you to show off your expertise. And boost your SEO rankings. This makes blogging a win-win for anyone interested in connecting with potential clients.

Contact us if you have any questions about how to boost your content. We would be more than happy to answer any questions.