No matter how established you are in the offline world, you need an online presence. Despite this, 46% of small businesses report not having a website (Clutch). There were three common reasons for this:

• 32% believed that a website was not relevant to their business.
• 30% cited cost and time commitment.
• 12% said they believed having a social media presence was enough.

These are fair concerns for a business that hasn’t built an online presence. Let’s take a look at each one.

You’re Doing Fine Without a Website

According to Constant Contact, “six out of ten customers expect brands to provide online content about their business on some form of digital property.” People usually research a practice online before making an appointment. Even if they get a word-of-mouth referral from friends or family. Many people trust internet reviews more than any other type of recommendation.

Additionally, many people expect to meet you on the web when it’s convenient for them. People’s schedule might not always sync with your business hours. Being accessible online shows you care.

A Website Seems Expensive and Time-Consuming

Building a website yourself takes a lot of time, trial-and-error, and frustration. By hiring a professional web developer, you save hours of time. A website can be a significant financial investment. Price depends on the needs of your business. Remember, though, a website is a permanent asset that becomes more effective over time.

It is likely that an investment you make into a website will pay for itself many times over. New clients will be able to find you, read good reviews of your practice, and be more likely to make an appointment.

You Don’t Understand How a Website Could Promote Your Practice

Local search results are a common way for people to find a business. A professional website and online reviews are powerful marketing tools. Google gives preference in local search results to businesses who have both. Your satisfied clients can become a virtual megaphone for your practice. A web presence makes it easy for clients to recommend you to others. This can make it easier to stand out in your community.

Your Clients Are Already Convinced. Are You?

You might not be sure about the benefits of putting your practice online. But your potential new clients are already convinced of the value websites provide. They give preference to other professionals who value them, too.