If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
Client Retention , Remote Services , Tele-Counseling , Telemedicine
November 22, 2019
Five Ways Telemedicine Benefits Your Practice
Many people are becoming more open to technology-based mental health solutions. Today, 66% of Americans are willing to have online sessions with their healthcare providers. These sessions are often conducted over secure software platforms and are referred to as telemedicine.
Telemedicine research, implementation, and policy have made great improvements. The global market is projected to increase to $36.3 billion by 2020. Additionally, many states now require private insurance companies to reimburse telemedicine sessions.
Directories , Online Reviews , Search Engine Optimization , Websites
October 31, 2019
How to Maximize Your SEO Results
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new client is searching for a practice online.
Search engine optimization and organic search results are one of the most trustworthy ways to drive traffic to your website. But this is not the only way.
Online directory listings give you even more opportunities to stand out in search engine results. The most popular business directory is Google My Business.
Mobile , Online Reviews , Search Engine Optimization , SEO , Social Media and Blogging
September 14, 2019
The Therapist Marketing Playbook
In the past, many of your clients came from word of mouth recommendations and traditional advertising. But today’s clients look for a new practice online and use services such as search engines, mobile apps, social media, and online directories.
As a result, modern practices have caught on to the need for an online presence. Read on to see how your practice can win with online marketing. Compare these strategies with what you’re currently doing and you may find areas where you can become more effective.
Blogging , Content Marketing , Listings , Mobile , Online Reviews
August 15, 2019
How Therapists Can Revamp Their Online Reviews and Listings
84% of people trust online reviews as much as a personal recommendation from a friend or family member. This includes reviews for therapy practices.
But monitoring reviews and directory listings can require a significant time commitment. Because of this, they can fall by the wayside.
Read this article to learn how you can revamp your reviews and listings, then use them to improve your online reputation
Computer Basics , Security , Web , Websites
July 30, 2019
Keeping Your Clients’ Information Secure on Your Website
Our businesses, finances, and many of our social interactions have gone digital. People with malicious intentions have seen this move to digital and have used it to gather large amounts of private data.
There are two main ways that website companies use to protect your data while it’s traveling the web; HTTPS authentication and SSL encryption.
Directories , Listings , Mobile , Search Engine Optimization , SEO , Websites
June 15, 2019
How Directory Listings Affect Therapy Practices
When people need to find a therapy practice, they don’t only search in Google. They also use online directories and listings related to therapy, counseling, and healthcare.
This doesn’t mean that it’s not necessary to invest in your website. A website will always be the foundation of your online presence. But it’s only one of many places clients come into contact with your practice online.
But before your website can help your clients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Content Marketing , Directories , email marketing , local seo , Marketing , Mobile , Online Reviews , ppc , referrals , Search Engine Optimization , Social Media and Blogging , Websites
May 28, 2019
8 Off-Page Essentials for Marketing a Therapy Practice
As a website company, you might expect us to say that a cutting-edge website is the solution to every marketing problem.
To reach into the Field of Dreams playbook and say, “If you build it, they will come.”
But they won’t.
Now, this doesn’t mean that getting a website was not a valuable use of your time and money.
You need a website to succeed these days.
But new clients don’t only come from your website. They come from many places across the internet. Many of these will lead to your website.
Before your website can help them, they have to be able to find it.
Here are some of the most effective off-page essentials that you can use to drive more traffic to your website.
Content Marketing , Mobile , Online Reviews , Search Engine Optimization , Social Media and Blogging , Websites
April 30, 2019
Common Online Marketing Myths: “If You Build It They Will Come”
You built your website, sent out email announcements, and networked with other healthcare professionals about your practice.
And now you wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
Blogging , Search Engine Optimization , Social Media and Blogging
April 4, 2019
13 Blogging Tips You Need to Know
If you need to stand out online and reach new clients, blogging will help you accomplish those goals with a low time and financial commitment.
Your blog will pay off long term, too. Blog content boosts your search engine optimization and builds authority with your visitors. It’s also easy to share on your social media pages
Here are thirteen effective blogging ideas you can use to stand out online and create a long-lasting library of helpful content for your visitors.
