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Expand your knowledge and grow your therapy practice with in-depth educational articles
Does your website have them?
The gap between an average website and an excellent website isn’t usually obvious. And a clean, appealing design is only a small part of it. We’ve put together a process for evaluating our client websites. Here are six things we look for that separate the good from the great.
No matter how established you are in the offline world, you need an online presence. Despite this, 46% of small businesses report not having a website (Clutch).
You made the investment. Built a website and social media pages for your practice. But where do you go from there? Many companies aren’t sure and their online marketing efforts go by the wayside. Here are 8 of the most common marketing mistakes. And how you can avoid them.
It’s no secret that content is number-one when it comes to SEO success. If you get your content right, you’ve created a solid foundation to support all of your other SEO efforts. Ask yourself, are you producing quality content? Do you provide a reason for people to spend more than a few seconds reading your pages?
When designing your business’s website, there are a number of things to bear in mind when it comes to attracting clients, maximizing your SEO ranking, and giving your office a strong online presence.
Facebook is definitely king when it comes to social media. Touting 1.23 billion average daily users and 1.74 billion monthly mobile users, Facebook is the place to make your social mark. But what are the rules when you’re trying to engage your clients on this social media mogul? Learn the dos and don’ts of Facebook to shed the right light on your business.
Chances are, your clients chose you as their therapist based on your web presence and online reviews. Business 2 Community, a leader in business and organizational thought leadership, says “90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations.” Read on to learn how to use online reviews – both good and bad – to build trust and win over new and existing clients.
Cybersecurity: Three Basic Steps to Secure Your Business
With the dawn of the Internet, it’s more important than ever to keep your therapy practice safe from cyberattacks. Implement these three basic steps to help you keep your information safe from prying eyes.
Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
