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Some time ago, I attended a seminar by GetListed.org, an organization dedicated to online Local searches. Most of the other attendees were interested in marketing efforts for their own businesses. I was in a unique position because my job is to be a marketing expert for your business.
The seminar’s central metaphor was that marketing is a journey, so, when looking to get somewhere, physically or metaphorically, do you want a Chauffeur or a Road Map?
Our free Directory Listings service helps promote our members’ businesses by submitting key information to our Directory Database, which is used by over 100 online directories to create listings.
Most of our members have a physical location that clients/customers/clients come to. For such businesses, promotion works more or less the same whether they are running a Dentist office, Animal Hospital, Haberdashery or donut shop; as long as you say who you are, what you do and where you are, people can figure out how to come to you.
This Above All, to Thine Own Self Be True”
– Shakespeare
TherapySites provides you with a website straight out of the box. This includes a clean and easy to use design, forms (and option to replace those with your own), maps, and even pre-written pages for all the content we’ve found vital for TherapySites practitioners. This content is deliberately written to the average of the average, made to broadly cover the scope of a TherapySites practice. And while it’s a great start, it is no substitute for content that is tailored to exactly where you are and what you do!
Where’s Waldo? You know him, the goofy-looking guy in the red and white striped shirt and cap. Even though he’s often lost in the crowd you know exactly what to look for to find him. But what if, unbeknownst to us, Waldo got a makeover in every new puzzle? What if the red and white stripes were traded for blue and gold? Sure, after some hunting we might still be able to pick him out of the crowd, but would we be sure it was him? Would we recognize that signature Waldo style?
You didn’t know you had another job, did you?
It might actually not be your second job, but your fifth or sixth, and while this writing gig may not generate direct income, it can help you bolster your marketing for your main career, and pay big dividends!
When you sign up for a domain or start researching your domain, one thing becomes quickly clear; your domain name matters and having a keyword in your domain is often an aspect of Search Engine Optimization (SEO).
Some unpleasant things, like death and taxes, are certain. Others are less certain, but still more common than we’d like. One of these are bad reviews.
We’ve all done it – we Google ourselves to try and see what information comes up, or where our business website appears in search results. That’s good! It can help you to position yourself. But are you searching for the same terms a client will search for? Are you searching for both the specialization AND the location you serve? If you are that’s great, as it gives you a more realistic diagnostic of how effectively your Search Engine Optimization is working for you! — but now – do the pages on your website reflect the information gained from your searches?
Displaying Content for Mobile Browsers
I’ve been seeing a lot of inquiries into mobile-friendly/mobile-optimized sites recently, so I’d like to establish our stance towards mobile browsing. The short of it is this: By most standards, our sites are mobile-friendly, and providing a dedicated mobile page (referred to by some in the tech community as “mobile optimization”) is becoming a progressively less attractive avenue for website designers to pursue.
