Facebook is definitely king when it comes to social media. Touting 1.23 billion average daily users and 1.74 billion monthly mobile users, Facebook is the place to make your social mark. But what are the rules when you’re trying to engage your clients on this social media mogul? Learn the dos and don’ts of Facebook to shed the right light on your business.
The Dos and Don’ts of Facebook
How to Handle Online Reviews
Chances are, your clients chose you as their therapist based on your web presence and online reviews. Business 2 Community, a leader in business and organizational thought leadership, says “90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations.” Read on to learn how to use online reviews – both good and bad – to build trust and win over new and existing clients.
Three Basic Steps to Secure Your Business
Cybersecurity: Three Basic Steps to Secure Your Business
With the dawn of the Internet, it’s more important than ever to keep your therapy practice safe from cyberattacks. Implement these three basic steps to help you keep your information safe from prying eyes.
Make Twitter Work for You
Make Twitter Work for You
Like all social media platforms, Twitter has its own rules and acceptable practices. If you want Twitter to work for you, you have to fly high and tweet often. But it’s not as difficult as you might think. Use these helpful tips to help you tweet your way to the most followers on Twitter.
Search Engine Marketing in 2017
Search Engine Marketing in 2017
Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year.
Responsive or Bust: Why Your Practice Website Must Be Mobile-Friendly
It’s indisputable that any small business needs a website in 2017. After all, more than 3.5 billion people currently use the internet, and your website acts as a digital business card that’s open 24 hours a day, 7 days a week. If you want to be visible where your potential clients are spending their time, having a website is a no-brainer.
One key to ensuring that your website helps build your business, however, is that it’s designed responsively.
Your Quickstart Guide to Website Stats
Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.
Video Streaming For Your Business
Live video streams are the latest medium for small businesses that want to harness a larger audience and gain new clients. Despite its relative newness in the social media world, video streaming is already proving effective. Not only are live videos versatile, they also showcase open and honest communication, which is so strongly preferred in modern marketing. Below are a few ways you can employ live streaming to connect on a deeper level with both current and potential clients.
Mobile Search and Client Growth
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
Why Do I Need a Website?
If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.