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Expand your knowledge and grow your therapy practice with in-depth educational articles
You built your website, sent out email announcements, and networked with other healthcare professionals about your practice.
And now you wait for the new clients to start calling and emailing to inquire about your services.
If you build it, they will come. Right?
Except that they don’t.
If you need to stand out online and reach new clients, blogging will help you accomplish those goals with a low time and financial commitment.
Your blog will pay off long term, too. Blog content boosts your search engine optimization and builds authority with your visitors. It’s also easy to share on your social media pages
Here are thirteen effective blogging ideas you can use to stand out online and create a long-lasting library of helpful content for your visitors.
Running a practice can be a challenging venture. To remain competitive in their communities, a practice must have a marketing plan and online presence in place. This online presence and practice marketing are among your most valuable assets to the growth of your practice.
We’ll go over the basics of what your online presence needs to have in place to build a thriving online presence and a thriving practice.
Go Beyond an Online Business Card and Build an Effective Online Presence
These days clients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.
When was the last time you Googled your practice or searched for it on social media?
Do you know what would show up if you did? Or what online reviews of your practice might say?
If you haven’t searched your own practice online in a while, or ever, we recommend you make time to do so in the next 24 hours.
Having a social media page for your practice can help you connect and build trust with clients. And expand your practice in ways that a website along might not be able to do.
Online communities are no longer uncommon in the healthcare industry. Practices now use social media to market themselves and build community with clients.
We’ve written a few brief tips, along with our best resources, for using social media in your practice.
Search engine optimization (SEO) is, “the practice of enhancing where a website appears in search results” (Hubspot).
Basically, a collection of factors (hundreds of them) that make your website become more visible to people who are searching for it on search engines like Google or Bing.
These search ranking factors are always changing. No one except those “on the inside” even knows what they all are. (Although Google has released an SEO starter guide).
We aren’t going to go through hundreds of search ranking factors in this article. But we’ll cover a few of the most important things you can do to get started.
Even putting these basic techniques into practice is more than most other practices do. So, you will be at an advantage when it comes to getting found in search results.
We’ve also linked our automated tool that you can use to check your online presence in less than a minute at the end of the article.
So where do we start?
Your website is the foundation of your online presence and often the first impression you make to potential clients.
It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished appearance online.
Here are the most important design trends we recommend following in 2018 and throughout 2019.
In today’s world, a website has become the face of a practice. If a potential client is interested in your practice, chances are excellent they’ll be viewing your website first. Hence, website design is serious business.
You need a seasoned marketing company to help your practice make the best first impression possible, preferably one with experience building websites for healthcare practices.
Budget web design may seem appealing but is likely to damage the online face of your business in the long-term.
What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for.
One of the most common questions we get from clients is: How long does it take to get results with SEO?
SEO can be a significant financial investment for many practices, so it’s a valid concern.
But SEO isn’t a set-it-and-forget-it addition to your website. It’s a long-term strategy.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
If you want a better understanding of how SEO works, read on. We’ll show you what makes SEO effective and the typical progression of results.
