If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.
Why Do I Need a Website?
Social Media Marketing 101
Social media might not seem vital, but research reveals that clients expect to engage with your business online. A study by Demi and Cooper Advertising and DC Interactive Group reveals that one-third of respondents use social media sites for health-related matters, and 41% say social media influences their choice of healthcare provider. The research is clear: Social media can help you promote your business, and if you’re not using it, you risk losing out to competitors that are. Here’s a brief guide to getting started on two of the most popular social networks, Facebook and Twitter.
Networking Strategies for Therapists
Learn How to Network On and Offline
While your work should always speak for itself, we have to face the fact that networking has become an essential part of advancing any business, especially therapy. Building strong relationships with your clientele in the hopes of getting referrals is what really drives your practice. A referral from a friend or family member is 50 times more likely to sway a consumer’s purchasing decision. If you can’t make a good first impression with your clients, it’s going to be difficult to market your services successfully, no matter how you choose to do it. Learn how therapists can network both online and offline to boost their business and gain the exposure they need.
Website Features Every Therapist Should Have
Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in clients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Social Media Marketing for Therapists
From Facebook to Twitter, discover how your social media
presence is important for attracting clients.
As a therapist, your social media presence may not seem important, but it certainly should be. Just having a professional website isn’t enough anymore. After all, as of 2016, about 78% of Americans have a social media profile. If you aren’t taking advantage of all that social media has to offer, then you are missing out when it comes to drawing in new clients.
Strategies for Your Therapist Blog
4 Useful Blogging Tips
Blogging is one of the best ways to attract new clients and improve your rapport with existing clients. While an engaging blog can help grow your client base, a neglected blog can do just the opposite. It’s not enough to simply set up a blog for your practice — you need to monitor and update it often, just like your practice website. With the right level of attention, your blog can help keep your clients engaged and bring in a new target audience.
How Online Directory Listings Can Help Your Practice
Online Directories for Therapists — What You Need to Know
The Yellow Pages may be mostly a thing of the past, but online directories are a powerful resource for your practice. By listing your practice online, you can increase site traffic, and eventually even your client base. Making key information about your practice available online can only increase your exposure to new clients.
Getting Ahead in the Race: Cost-Effective Tips for a Winning Website
1.1 Trillion. This is the number of searches Google alone processes in a year. Of all these searches, millions are potential clients looking to find mental health professionals. In fact, 80% of Internet users have searched for health-related topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.
Since so many people are searching for help online, it is essential that you take control of your web presence and get your information in front of them. Think of getting to the top of Google (and other major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body, and prepare to go the distance. Once the race has begun, you are well on your way to the finish line and recording your personal best!
Making the most of Social Media
Looking for a cost effective and simple way to grow your practice? Social media is continuing to grow in popularity – and it doesn’t seem like the trend is going to end anytime soon. You already know how important it is to ‘connect’ with your clients, but maybe you don’t quite know HOW you effectively do this through Facebook, Twitter, LinkedIn – or any of the other channels out there.
There are endless social media resources available to you! With just 30 minutes a day focusing your attention to your online social media users and using these simple tips, you can build your online reputation.
Here are a few of our favorite tips.
Points about Professionalism
Let’s say you went to a conference to determine what company you want to buy your office supplies/ uniform/ important business-related-item from. You met a lot of people and got their contact information, and when you came home, you sorted out the various materials they provided to decide who you want to do business with. What you’ve been given includes…