Facebook is definitely king when it comes to social media. Touting 1.23 billion average daily users and 1.74 billion monthly mobile users, Facebook is the place to make your social mark. But what are the rules when you’re trying to engage your clients on this social media mogul? Learn the dos and don’ts of Facebook to shed the right light on your business.

What Makes a Good Business Post?
The number one thing to remember when posting on Facebook is that it’s public. If the interaction wouldn’t be a good choice face to face, it won’t make the best digital impression, either. Focus on building your brand and engaging clients in the positive, not the negative. Always make your posts relevant to your clientele and engage them with useful information.

The Do’s of Facebook Content
Treat your Facebook posts like you would any public conversation with a group of people. A good rule of thumb is to use the three Es to make posting easier:

• Educate
• Entertain
• Engage

Facebook suggests these best practices for your business posts:

• Share breaking news that affects your clients or industry.
• Use a conversational tone but include analysis.
• Ask questions, and most importantly, respond to answers.
• Share photos and videos to encourage further sharing.
• Reward engagement with exclusive offers.
• Keep your message consistent with your business’s brand.

You can also encourage your clients to “check in” on Facebook for their appointments. This lets them do the marketing for you when friends see how happy your clients are with your services.

The Don’ts of Facebook Posts

• You can’t please everyone all the time, but the last thing you want to do with your Facebook presence is alienate your clients. There are always less effective ways to educate, entertain and engage your visitors. These are definitely the ones you don’t want to use.
• Overly political posts: You can let clients know about legislation that may affect their care, but avoid posts that do nothing for your brand.
• Preachy content: No one wants to hear that they should do something just “because I said so.” Watch the tone and make sure posts are supported with data or research.
• Private information: Never share a client’s, or your own, private information on your business Facebook page. Remember that Facebook is a public forum and you can’t risk revealing protected information or you could lose your business altogether.

Facebook offers a huge opportunity to connect with your clients when done properly. Follow these dos and don’ts, and your wall will be covered with success.