84% of people trust online reviews as much as a personal recommendation from a friend or family member. This includes reviews for therapy practices.

But monitoring reviews and directory listings can require a significant time commitment. Because of this, they can fall by the wayside. 

Read this article to learn how you can revamp your reviews and listings, then use them to improve your online reputation

1. Address Negative Reviews

It understandable to dread getting a negative review, but even a negative review can be turned positive. If you receive a negative review, there are three things to consider.

First, don’t ignore a negative review. Ignoring a negative review won’t make it go away and may give the impression that you don’t care. Second, remember to stay calm. Online reviews can get mean spirited, but don’t get defensive and always take the high road. Finally, respond to a review with new clients in mind. Address the dissatisfied client’s concerns and display a personal level of care to each review.

2. Thank Positive Reviewers

A positive review means that a client took time out of their day to advocate for your practice. Thank them for it! This makes them happy and shows everyone else that you’re engaged with your clients.

3. Good Content Supplements Reviews

The content you create for your website and other places on the web complement the authority of your positive reviews. Blog posts, a social media presence, and guest posting on other blogs create a solid body of content. This demonstrates your expertise and the care you have for your clients.

4. Listings Management Software Makes It Easy

Likely, you’re already short on time. Listings management software drastically reduces the amount of time it takes to manage your online listings. Controlling your information across the web can be automated using a software solution

5. Make Yourself Easier to Contact

An easy way to improve the perception of your practice is to make it as easy as possible to contact your staff. A phone number, email, and contact form prominently displayed on your website is a must. You can also add widgets like chat apps and make sure to stay responsive on social media.

6. Make It Easy to Leave Reviews

Claim every listing your practice is listed on, especially Google. When your directory listings and social media pages are all claimed and accurate, leaving feedback is as easy as possible

7. Ask for Reviews

Simply asking for reviews is one of the best ways to get clients to leave them for you.  Search Engine Land found that 70% of customers will leave a review when asked.

8. Display Testimonials on Your Website

Be sure to display your best reviews on your website, preferably on the home page. You want to make sure your best reviews are the first thing that new clients see. There is no marketing that is more effective than positive words from a previous client.

Managing your online reviews, directory listings, and reputation helps you build a positive online reputation that makes you stand out online.