Google Ads: Pay-Per Click Advertising
PPC SERVICE
Google Ads for therapists
SEO is an organic way to build brand awareness for your therapy practice, but it takes a long time to get your website to the top of Google search results. Alternatively, Google Advertising, or pay-per-click (PPC), is immediate. Through sponsored placement, your website shows up above organic search results.
TherapySites’ PPC service is run by our team of Google-certified experts. By targeting search terms related to your services and location, we get you immediate visibility for your practice website and quick appointment bookings from new clients.
Precision targeting
Use keyword research to target paid placements for search terms specific to your therapy services and location.
Tailored copy
Build custom landing pages with copy tailored to your practice to increase the likelihood of turning Google users into clients.
Continuous optimization
Keep a close eye on performance data to make tweaks to landing pages and targeted keywords as needed.
Budget management
Set a monthly budget based on your advertising goals, and let our team handle allocating it to relevant search terms.
Call tracking
Use a specific phone number for your landing pages to track how many new clients come from your PPC campaign.
Transparent reporting
Log into your portal to see real-time numbers on exactly which keywords and ads drive phone calls and form fills.
PPC HIGHLIGHTS
Therapist PPC Ads drive clicks to your practice website.
Campaign control
Make changes to your budget, targeted keywords, and ad copy whenever.
High conversion
Reach Google users who are actively searching for therapy and ready to book appointments.
Measurable ROI
Get detailed data on ad performance to know exactly what works.
Brand awareness
Build practice recognition by consistently appearing at the top of searches.
What is the cost breakdown of TherapySites’ Google Ads service?
There are three main costs associated with our Google Ads service for therapists:
• $99 one-time fee: To set you up in our advertising tools and systems
• $300 monthly management fee: To manage your ongoing ads
• $300 minimum monthly advertising spend: This is the budget we put toward bidding on your ad placements. You can increase your monthly budget, but $300 is the minimum amount to see results with your ads.
Why should you choose TherapySites to manage your therapist PPC Ads?
TherapySites is a Google Premier Partner, which is a status Google awards to its highest-performing advertisers. We not only have demonstrated experience with Google Ads, we also specialize specifically in the therapy industry. We know what keywords and ads perform best for therapists, so we know how to drive website traffic and appointment bookings for your practice.
How does website design complement Google Ads for therapists?
Your practice website is the first place Google users go after seeing one of your ads. You want to make a positive first impression by having a professional, modern website that explains your services and credentials.That way, users feel confident choosing you as their therapist. To help you with this, TherapySites offer website design and Google Ads services you can bundle together.
What types of Google Ads should therapists use?
Google offers several ad formats, but the most effective ones for therapists tend to be:
• Search: These are text-based ads that appear at the top of Google search results.
• Display: These image or video ads appear across websites, apps, and other Google-owned properties.
• Local services: These ads show your Google Business Profile at the top of local searches ahead of other non-sponsored profiles.
How does Google Advertising compare to Facebook Advertising?
People use Google when they are actively searching for therapy services. Google users are ready to book an appointment, so seeing your ad at the top of their search can position you as the solution to their mental health concern and encourage them to choose you as their provider.
On the other hand, people don’t usually turn to social media when they have an urgent mental health concern, so advertising on Facebook is unlikely to convert users into clients on the spot. Instead, your ads are educational, giving users information about your specialty and services so that you remain top of mind when they need care that falls within your area of focus in the future.
Though they serve different purposes, both Google Ads and Facebook Ads play an important role in building a digital presence for your therapy practice, which is why we recommend investing in both channels. Contact TherapySites to see how we can help you with this task through our paid advertising services.
RESOURCES
Digital marketing resources for therapists
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