Reputation Management
REPUTATION SERVICE
Reputation management for therapists
Your online reputation is the sum of what clients are saying about you on the internet. It shapes what potential clients think about your practice and influences whether they choose you as their therapist.
Reputation management refers to the practice of monitoring and influencing what your online brand looks like. With our reputation management service for therapists, we handle your online directory profiles, client reviews, and other mentions that potential clients may encounter when researching your services.
Directory listings
Ensure your practice has profiles on major review sites and directories, such as Yelp, Google, Psychology Today, and Healthgrades.
All-in-one dashboard
Log into the dashboard to view, sort, solicit, and respond to all of your client reviews in one place.
Website widget
Add the widget to your practice website to showcase your best client reviews and demonstrate the quality care you provide.
Master Profile
Create a Master Profile that stores your practice details and automatically sends updates to directories when you make changes to those details.
Review notifications
Get notified when a client leaves you a review on a popular review site so that you remember to respond.
Visibility tracking
Track your online reputation across major review sites and social media platforms, and see how it compares to competitors.
REPUTATION HIGHLIGHTS
Therapist reputation management handles your directory listings and reviews.
Correct details
Ensure prospective clients get the correct information about your practice.
Client acquisition
Attract new clients by showing them that you’re a trusted therapy provider.
Competitive advantage
Build a positive reputation to set yourself apart from other therapy practices.
Improved SEO
Demonstrate your credibility to search engines to improve search rankings.
What is the Master Profile feature of TherapySites’ reputation management service?
The Master Profile feature of TherapySites’ reputation management service stores your practice’s most up-to-date information, such as your address, phone number, and website. When you make changes to any of your practice details, our system disseminates these changes across the various directory listings you have. This ensures that potential clients get the correct information about your practice without you having to manually update each directory profile.
How does having directory profiles help your therapy practice get more clients?
Most people turn to online reviews when they’re choosing a therapy practice because they want to see real examples of clients who have been helped. Your profiles across Yelp, Google, and other online directories is where clients leave those reviews.
Aside from the reviews, taking the time to fill out every section of a directory profile shows professionalism, credibility, and care. If a prospective client is looking at your robust profile with a lot of reviews compared to another therapist’s bare-bones profile, they’re going to choose your practice because you look more trustworthy.
What online directories are most important for mental health professionals?
Mental health professionals should start with Google and Yelp because they are the most popular online directories and review sites across all sectors. Therapists should also create profiles for healthcare-specific directories, including:
• WebMD
• Healthgrades
• Zocdoc
• Vitals
• Psychology Today
TherapySites’ reputation management service can help your practice create and optimize profiles across all of these sites.
Does word-of-mouth still matter for healthcare practices?
Word-of-mouth still matters for healthcare practices, including therapy practices, but it has evolved into what is called eWOM, or electronic word-of-mouth. eWOM means therapy clients use online reviews from strangers like word-of-mouth recommendations to determine which therapy provider to choose. Even if someone gets a therapist recommendation from a family member or friend, they are likely still going to search that therapist online to verify that other clients have also had a good experience with them.
How does reputation management affect SEO?
Google, ChatGPT, and other traditional and AI search platforms use your online reputation to determine your credibility. They look for online consensus, meaning they consider what the internet says about you across all of your directory profiles, client reviews, and other brand mentions. Using reputation management to maintain a positive online brand can show search platforms that you’re credible, helping you rank in traditional search results and appear in AI search responses.
Because reputation and SEO are so intertwined, we recommend pairing our reputation management service with our SEO and AIO services. Contact us to learn more about this bundle.
RESOURCES
Digital marketing resources for therapists
Access newsletter issues, blog posts, webinars, and other free resources to support your practice growth.
READY TO STRENGTHEN YOUR ONLINE PRESENCE?
Discover how TherapySites can support your practice today.
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